Seattle Seawolves
With content strategy and the use of Hootsuite -- In just four months, Instagram followers grew from 26K to 33.3K -- engagement increased by 52.2%. I was able to input more creativity, behind-the-scenes, player focused content, and create a more cohesive feed. The Instagram continues to grow through Reels, interactive content, and carousels. Taking inspiration from other sports teams like the Seattle Kraken, Tampa Bay Lighting, Los Angeles Chargers, and many more -- to create a fun, casual tone, while still maintaining the integrity of the sport -- is what I sought out to implement.
I was able to grow the Seawolves TikTok from less than 600 followers to over 6000 followers in a week! With the usage of trending sounds, popular hashtags, and catering to unique audiences outside of sports to gain new fans. Using this method allowed to more ticket sales and growth of followers on other social media platforms.
These images showcase the progression of views, followers, likes, and overall analytics over the course of a week, from consistent content using trending sounds and popular hashtags to appeal to new audiences.